An independent Shopify CRO specialist

I work directly with store founders and internal teams, bringing conversion thinking into the theme code and storefront details that shape how shoppers move through a store.

My background combines front-end theme architecture with conversion analysis. I look at the store as a shopper would, then work through the points where the experience can be clearer.

I favor sustainable, maintainable theme code over fragile third-party apps. Clean Liquid, careful page speed, and pragmatic usability changes keep stores easier to own long after the work is done.

Every change should make sense in the context of the store, not just look good in isolation.

Each change is tested against how a real shopper moves from product page to cart to checkout, so the reasoning behind every adjustment stays visible.

I work independently, so founders and internal teams get direct access to the person making the decisions, from audit findings through to implementation.

Share your store URL and what you want to improve.